Intrinsic Value: the investor's North Star

Intrinsic value is an estimate of what a business is worth based on the cash it can generate over time, adjusted for risk. Market price moves every day; intrinsic value moves when fundamentals change.

Why it matters

  • Helps you avoid overpaying when hype is high.
  • Helps you buy with confidence when fear is high.
  • Forces you to focus on cash flow, profitability, and balance sheet strength.

Margin of safety (simple definition)

Margin of safety is the "gap" between intrinsic value and market price. A larger margin can reduce risk if your estimate is wrong.

How Intrinsic Investor estimates value

We combine multiple valuation methods (for example DCF, relative valuation, earnings power / owner earnings, and more) and report a fair value plus supporting context. Different companies fit different models—so we avoid relying on a single number.

This is educational information, not investment advice.