Fundamental Analysis: How to Analyze Stocks Like a Pro

Fundamental analysis is the cornerstone of intelligent investing. Learn to evaluate companies by examining their financial statements, competitive position, and growth potential.

What is Fundamental Analysis?

Fundamental analysis evaluates a company's true worth by examining its financials, industry position, and economic factors. Unlike technical analysis (which studies price charts), fundamental analysis answers: “Is this business worth the price?”

Goal: Determine a stock's intrinsic value and compare it to the market price to find buying opportunities.

The Three Financial Statements

Every publicly traded company publishes these quarterly and annually:

1. Income Statement

Shows profitability over a period. Key items:

  • Revenue: Total sales
  • Gross Profit: Revenue minus cost of goods
  • Operating Income: Profit from core business
  • Net Income: Bottom-line profit after all expenses
  • EPS: Earnings per share

2. Balance Sheet

Snapshot of what the company owns and owes at a point in time:

  • Assets: Cash, inventory, property, equipment
  • Liabilities: Debt, accounts payable
  • Shareholders' Equity: Assets minus liabilities (book value)

3. Cash Flow Statement

Shows actual cash moving in and out:

  • Operating Cash Flow: Cash from core business
  • Investing Cash Flow: Capex, acquisitions
  • Financing Cash Flow: Debt, dividends, buybacks
  • Free Cash Flow: Operating CF minus Capex

Key Financial Ratios

RatioFormulaWhat It Tells You
P/E RatioPrice / EPSHow much you pay for each $1 of earnings
P/B RatioPrice / Book ValuePrice vs net assets
ROENet Income / EquityHow efficiently company uses shareholder money
ROANet Income / AssetsHow efficiently company uses all assets
Debt-to-EquityTotal Debt / EquityFinancial leverage (lower = safer)
Current RatioCurrent Assets / Current LiabShort-term liquidity (>1 = good)
Profit MarginNet Income / RevenueProfitability on each dollar of sales
Deep dive: P/E Ratio explained →

Stock Analysis Checklist

Do I understand how this business makes money?(Business)
Is revenue growing consistently?(Growth)
Are profit margins stable or improving?(Profitability)
Is debt manageable (D/E < 0.5)?(Safety)
Is ROE above 15%?(Efficiency)
Does the company have a competitive moat?(Moat)
Is management shareholder-friendly?(Management)
Is the stock trading below intrinsic value?(Valuation)

FAQs

What is fundamental analysis?

A method of evaluating stocks by examining the underlying business: financial statements, industry position, management, and economic factors to determine intrinsic value.

What are the key ratios for stock analysis?

P/E Ratio, P/B Ratio, ROE, Debt-to-Equity, Current Ratio, and Profit Margins. These help compare companies and assess financial health.

How do beginners analyze stocks?

Start simple: understand the business, check revenue/profit trends, look at debt levels, compare key ratios to competitors, then estimate if the price is fair.

Practice Fundamental Analysis

Apply what you've learned. Our stock pages show all key metrics in one place.

Intrinsic Investor is for educational purposes only. Not financial advice.